The idea for the Zip Us In panel came when I had my second child. I had recently brought a technical outdoor jacket that I loved and with so many other things to buy for the soon to arrive little person, I didn't want to buy a maternity coat that I would only need for a few months. When I couldn't find anything on the market to simply expand my own jacket, I started to draw up a design. My lovely Mum made a sample which I in fact used after my daughter arrived to extend my coat around her when using a carrier. I was so often stopped and asked about the jacket expander panel, that it become very obvious that I wasn't the only parent in need of this item! We starting manufacturing in larger quantities and Zip Us In was born... my third baby!